Pianity to showcase NFTmusic marketplace in the Entertainment & Content technology category

Paris, January 19 — Pianity, one of the first music NFT marketplace was selected as finalist in the Entertainment & Content technology category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator).

SXSW Pitch is the marquee event of South bySouthwest® (SXSW®) Conference & Festivals (March 11 - 20, 2022). Startups Track, where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the 655 companies that applied to present at SXSW Pitch 2022, Pianity was selected among the 45 finalists spanning 9 separate categories.

NFTs are shaping the future of music

Pianity will present among four other companies in the Entertainment & Content technology on Saturday, March 12.

It is an honor to be selected as afinalist for the SXSW Pitch. Commented Kevin Primicerio, CEO &Co-founder of Pianity. For more than a year, NFTs have beendisrupting the art market, promising a great revolution for the music industry.During this session, we will present our vision for the future of music and theremuneration of artists.

In 2021, NFTs have emerged as a new way to own digital assets such as images, videos, gaming collectibles, or music, allowing artists to monetize their art like never before. As a leading event for the music industry and innovation, NFTs will beat the center of the discussion at SXSW 2022.

The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 12 and Sunday,March 13, on the fourth floor of the Downtown Hilton Austin, Salon D/E. The event willthen culminate with the 2022 SXSW PitchAwards Ceremony on Sunday evening, March 13, where winning startups fromeach category and a Best in Show winner will be announced and honored.

SXSW Pitchwill feature finalists across the following 9 categories: Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Extended Reality & Immersive Technology, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, and Social &Culture.

For more information about SXSW Pitch and toview the complete list of finalists, visit: https://www.sxsw.com/pitch.

About Pianity

Pianity is a music NFT platform – built on environmentally-conscious Arweave technology – where musicians and their communities gather to create, sell, buy, and collect songs in limited editions, certified by blockchain technology. Pianity’s pioneering approach – which includes free listening for all – enables deeper connections between artists and audiences. Because Pianity treats music as fine art, artists can gain a new source of independent revenue while simultaneously enabling fans and collectors to grow and showcase their music collections. Pianity is privately held and headquartered in Paris, France.

About SXSW

SXSW dedicates itself to helping creativepeople achieve their goals. Founded in 1987 in Austin, Texas, SXSW is bestknown for its conference and festivals that celebrate the convergence of tech,film, music, education, and culture. An essential destination for globalprofessionals, the annual March event features sessions, music and comedyshowcases, film screenings, exhibitions, professional development and a varietyof networking opportunities. SXSW proves that the most unexpected discoverieshappen when diverse topics and people come together. SXSW 2022 will take placeMarch 11 - 20, 2022. For more information, please visit sxsw.com. To registerfor the event, please visit sxsw.com/attend.

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