50% NFT sold in only one week on his first release
Imagine having your NFT release turning out to be a huge success, selling out lots of units within a couple of hours. Sounds great, right?
Lazer Boomerang's NFT, "Interstellar", has become a real success story for the artist and his label, LIVANA MUSIC, selling 50% of NFTs in the first week of the drop and earning a whopping $600 in two weeks.
Its secret sauce is very simple, and here's how to make it ⬇️
Thanks to no-secret ingredient: multi-channel communication
🔑 "Artists who actively communicate with their fans and involve themselves in the promotion of their own work are more likely to build a loyal fan base and achieve long-term success." - Ryan Leslie, Grammy-nominated artist and entrepreneur.
Recognizing the importance of fan engagement, Lazer Boomerang utilized a multi-pronged communication strategy across seven different platforms (Instagram, Twitter, YouTube, Discord, LinkedIn, their website, and email) and various formats such as feed posts, stories, story highlights, website articles, and newsletters.
The label began drumming up interest with an announcement of the impending NFT release on March 10, 2023. Throughout the following days, Lazer Boomerang unveiled the name of the release and the artwork/cover, revealed exclusive perks related to the NFT, and provided a thorough explanation of Pianity and why they chose to release an NFT.
1) A 3-week Communication Plan on 7 Platforms & in 5 Formats
2) $600 within two weeks
By strategically communicating and actively engaging with his fans, Lazer Boomerang was able to build excitement but also educate his fanbase about Pianity and the concept of music NFTs. The result? A whopping $600 generated within two weeks of the release.
3) Key Takeaways: The M.I.T.I Model
🔑 M.I.T.I: Messages, Involvement, Timeline, Iteration.
By following the 4 pillars of this model, they have succeeded in setting up an effective and impactful communication.
👉Their story illustrates the power of community engagement, the potential of innovative platforms like Pianity, and most importantly, the transformative impact of artists taking control of their creative outputs and financial success.