Mood Child's recent debut on Pianity stands as a prime example of harnessing the full potential of music NFTs to not only enhance fan engagement but also capture substantial value. By leveraging Pianity's unique approach of releasing music in limited NFT editions with varying scarcities, Mood Child has showcased a blueprint that empowers artists and labels to replicate these best practices.
Just like vinyls, songs on Pianity are released in limited editions. These editions are available in 4 levels of increasing Scarcity. Each scarcity comes with its own set of perks. The rarer the song, the more valuable it is!
1) THEORY: Capturing more values through NFT Series
2) PRACTICE: Mood Child harnessed the potential of NFTs series in the release of "Booty Side"
Central to Mood Child's success is their emphasis on building a thriving community around their music. By placing community, collaboration, and personal connections at the forefront of their strategy, they encourage listeners to reconnect with their inner child and form deeper bonds with the artist and fellow fans.
This ethos was woven into their NFT release, which acted as a gateway for fans to become part of something larger. By offering exclusive perks and experiences with each scarcity level, they facilitated genuine collaboration between artist and fan, fostering an environment where both parties contributed to the growth and success of the music.
3) VISIBILITY: Mood Child's Meticulously Communicated on their Release
Do you remember the M.I.T.I model? It was explained in the Case Study about Lazer Boomerang’s Release.
🔑 M.I.T.I: Messages, Involvement, Timeline, Iteration.
Mood Child's effective communication not only drew attention to the release but also educated fans about the unique features of each scarcity level, making it easy for fans to choose their preferred level of engagement.
Mood Child's debut on Pianity serves as an exemplar for artists and labels looking to harness the potential of NFTs to unlock fan engagement and capture value. By embracing the scarcity model, nurturing community, and employing strategic communication, Mood Child showcased how a thoughtfully crafted NFT release can transcend traditional music distribution methods, empowering artists to create lasting connections with their audience.