Mallsoft music is a subgenre of vaporwave, characterized by its focus on encapsulating the ambiance and atmosphere of shopping malls from the 1980s and 1990s. This unique genre creates a sense of nostalgia for listeners through its signature use of slowed-down and reverb-heavy compositions, often incorporating samples of muzak, smooth jazz, and other types of elevator music.
One of the key features that sets mallsoft apart from other vaporwave subgenres is its emphasis on evoking the feeling of wandering through a now-deserted shopping mall. This is achieved by using a combination of nostalgic samples, atmospheric effects, and inventive sound design techniques that transport listeners back in time.
Mallsoft emerged in the mid-2010s as an offshoot of vaporwave, itself a genre inspired by nostalgia for consumer culture and late capitalism. Fueled by online communities and forums, artists began experimenting with creating music that specifically captured the essence of shopping malls from decades past.
Listeners quickly took notice, and mallsoft gained popularity within the vaporwave community. As time went on, artists began to push the boundaries of the genre, incorporating elements from other styles such as ambient, new age, and even field recordings of actual shopping malls.
Some of the most influential and popular mallsoft artists include Disconscious, 식료품groceries, and Hantasi. These artists have contributed significantly to the genre's growth and development through their innovative approaches to sample manipulation and sound design.
Notable albums in the mallsoft genre include Disconscious' 'Hologram Plaza,' 식료품groceries' '슈퍼마켓Yes! We're Open,' and Hantasi's 'Vacant Places.' These releases showcase the depth and variety of sounds that define mallsoft, making them essential listening for anyone interested in exploring this niche genre.
In recent years, mallsoft has continued to be a popular subgenre within the vaporwave community. As new artists emerge, they continue to put their own spin on the nostalgic sounds of the past while pushing the boundaries of what mallsoft can be. The enduring appeal of mallsoft music lies in its ability to transport listeners back to a bygone era, providing a soothing escape from the modern world.