Are you organizing a music festival? Do you want to provide your audience with an unforgettable experience? NFTs can be an excellent way to achieve this goal. The possibilities of using NFTs in your festival experience can range from implementing an efficient & secure token-based ticketing system to creating a vibrant community of festival enthusiasts who can support and extend the life of your festival.
Here are five reasons why you should explore NFTs to ensure your festival's success.
BEFORE THE FESTIVAL
1. NFTs are an exclusive item that can give access to unique experiences.
NFTs can provide holders with access to certain areas of the event, backstage passes, VIP areas, or even special performances. This can create a sense of exclusivity and excitement for the particular events during the festival.
NFTs can also serve as a ticketing solution for the festival, which can help prevent fraudulent activities such as ticket scalping and fake ticket sales. As, by definition, an NFT is a non-replaceable, unique item, each ticket becomes a one-of-a-kind digital asset that can be securely stored and tracked on a blockchain, making ticket fraud almost impossible.
2. NFTs are one of the fastest way to build a community around your festival.
NFTs can give access to festival’s private Club*, fostering strong lasting connections between fans and creating engagement before, during and after the festival!
Being a part of the Club means being a member of the festival’s community. This membership can give a number of exclusive advantages like discounts, exclusive merchandise, participation in planning of the upcoming editions of the festival, voting on the festival’s lineup etc.
* Clubs on Pianity are designed to deepen the relationship between artists and music fans, allowing them to gather in communities and be part of the artist's journey.
DURING THE FESTIVAL
3. NFTs can also be a great way to reward the festival participants for their partaking and engagement during the event.
Make it exciting! Free digital collectibles could be given out as rewards to attendees for completing certain challenges during the event or simply for showing their support for the artist!
For example, Sarkis Ricci distributed a free-to-claim NFT of his latest project during one of his live performances, as a token of gratitude to his audience for their unwavering support during his album's production. With a QR code displayed on stage, the lucky winners were able to claim an exclusive token of his first solo album “Mediterranean Blues”.
4. NFTs can significantly diversify the festival experience.
Everyone likes something new and exciting, right?
One of Pianity’s recent examples was the collaboration with Mutek Mexico in order to organize a series of workshops on Web3 and NFTs during the festival, as well as to reward their audience with a series of free-to-claim NFTs, granting access to Mutek's private Club on Pianity, where the participants of the event could communicate with each other and with the artists.
This way Mutek Mexico was able to enhance the festival program, providing a more engaging and enjoyable experience for their audience through interactive elements.
AFTER THE FESTIVAL
5. NFTs can be used to increase the revenue stream of the festival while making it a lasting memory
NFTs can give fans a chance to own a unique piece of art from their favorite artists, who they had a chance to see live during the festival. Like that, NFT can become a souvenir from the event and an opportunity for the audience to support the festival and the artists even outside of the venue!
The collectibles can create a secondary market for festival memorabilia, allowing fans to buy, sell and resell NFTs on the blockchain. This can create a new passive revenue stream for festival organizers and give fans a way to connect and engage with each other outside of the festival.
Pianity has several successful examples of such collaborations with festivals and artists. For example, following the MOGA festival, Pianity x Moga released a limited-edition NFT of the live performance of the artists Moullinex, Lala Tamar and Maalem Hicham Bilali.
Bonus: NFTs can help raise awareness and funds for a particular cause during the festival.
NFTs can be used as a fundraising tool, where a portion of the proceeds from the sale of NFTs can be donated to a specific cause or charity supported by the festival. This can help to create a sense of purpose and community around the event, while also supporting a worthy cause.
For example, Pianity joined forces with a Ukranian Festival Vibronica to make an exclusive NFT release “Synergie” featuring three talented Ukranian artists who performed during the festival in Paris. 60% of the profits went towards a charity organization in Kyiv, supporting the local population affected by war.
So, What’s the Final Verdict Here?
NFTs present numerous possibilities for taking your festival to the next level. Increase your revenue stream, make your ticketing more secure & efficient, open a Private Club for your event, reward your participants, create festival memorabilia, raise funds for an important cause, and much more!
See you in the front row!